Girls' Generation Signed as Face of Baby-G Advertising Campaign
TOKYO, July 10, 2012 — Casio Computer Co., Ltd. announced today that it has signed Girls' Generation, the girl pop group that has taken Asia by storm, as the face of a Baby-G advertising campaign that begins in July 2012. Girls' Generation embodies the “tough, cute, cool” concept of Baby-G, Casio's shock resistant watches for women.
Launched in 1994, Baby-G is Casio's watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators. The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.
Girls' Generation is a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films. Girls' Generation is the ideal match for the Baby-G brand, with the group's adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine member's fashionable lifestyles. Girls' Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia.
By appearing in product catalogs and advertisements, Girls' Generation will promote the Baby-G worldview to young women, the brand's target demographic.
Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun are the nine members who make up the South Korean girl pop group Girls' Generation. Since their debut as pop singers in 2007, the girls have expanded into modeling and acting, as well, and have become immensely popular throughout Asia.
http://www.casio-intl.com/asia-mea/en/news/2012/baby-g/
'S♡NE > ┌소녀시대' 카테고리의 다른 글
[스크랩] 카시오 Baby-G 광고 메이킹영상 (0) | 2012.07.12 |
---|---|
[스크랩] (☆) 소녀시대 카시오 Baby-G 추가 이미지.jpg (0) | 2012.07.10 |
[스크랩] 후지TV HEYx3 Paparazzi, 입장컷 (0) | 2012.07.10 |
[스크랩] 아이숨차,! 이제윤아가 얘기할끄예요.swf(플짤교체) (0) | 2012.07.06 |
[스크랩] [12.06.15].GIRLS` GENERATION 少女時代_PAPARAZZI_Music Video (0) | 2012.06.15 |